You should be able to define a row template which uses the field templates. E.g. Define a Row wrapper and Column wrapper, so that kendo would automatically use the field template. Another option would be to define an variable, which you can use to call the field templates.
Thanks for the idea, Arthur. Can you elaborate a bit further on what you propose with regards to row and column templates, which is not available in the grid currently as presented in these resources: http://demos.telerik.com/kendo-ui/grid/rowtemplate http://docs.telerik.com/kendo-ui/api/javascript/ui/grid#configuration-columns.template Your additional input is appreciated.