A good improvement in the RadHtmlChart would be to add MaxSize and MinSize properties for the series, which would allow the control the scaling of the bubble chart item. The property can be set through the chartObject: <script> function pageLoad() { var chart = $find("<%=BubbleChart.ClientID%>"); chart.get_kendoWidget().options.series[0].minSize = 1; chart.get_kendoWidget().options.series[0].maxSize = 10; chart.get_kendoWidget().redraw(); } </script> ASPX: <telerik:RadHtmlChart runat="server" ID="BubbleChart" Width="500" Height="400"> <PlotArea> <Series> <telerik:BubbleSeries> <Appearance FillStyle-BackgroundColor="#6ab2c9"> </Appearance> <SeriesItems> <telerik:BubbleSeriesItem Size="1" X="5" Y="5500" /> <telerik:BubbleSeriesItem Size="5" X="14" Y="12200" /> <telerik:BubbleSeriesItem Size="15" X="20" Y="39000" /> </SeriesItems> </telerik:BubbleSeries> </Series> </PlotArea> </telerik:RadHtmlChart> More detailed information regarding these properties can be found in the API reference of the Kendo UI Chart here: http://docs.telerik.com/kendo-ui/api/javascript/dataviz/ui/chart#configuration-series.maxSize