Add support for shapes, and especially for shapes with textual content. 
In OOXML, shapes are represented by the wps:wsp element, and shapes with textual content by <wps:txbx>, <w:txbxContent>.
Such shape can be added to a Word document using the Insert -> Text -> Text Box -> Draw Text Box, or through a shape's context menu -> Add Text.

Do not confuse these shapes with Text/Rich Text content controls (see https://feedback.telerik.com/Project/184/Feedback/Details/190057 )